Foundational research
Our foundational research framework integrates user-centered methodologies with market analysis to increase impact. Whether through surveys or user interviews, we deliver a deep understanding of your user base while also revealing critical market insights.
Evaluative research
Rigorous testing and validation of your product concepts, prototypes, beta builds, and live products. Usability testing, playtesting, A/B testing, & other evaluative techniques to gather feedback directly from users about their needs and preferences.
Benchmarking & data analytics
We help you develop strategic KPIs and metrics that help you identify strengths and areas for improvement. Benchmarking helps you know where your product stands in the market and what it needs to stay competitive.
User knowledge
We advise your product strategy from a user-centric perspective; evaluate what you know about your users, highlight what you don’t, identify any risky assumptions, and pinpoint the most critical knowledge gaps.
Experience design
We evaluate how well your product aligns with fundamental UX design principles, and advise on anything from information architecture, user paths, onboarding, to visual design.
Data strategy
We conduct a 360 degree evaluation of your data sources, data collection instruments, and analytical frameworks. And, propose improvements that align your data strategy with your business goals.
