The Knowledge Collective

We are a collaborative network of tech professionals and social scientists advancing the understanding of how people interact with AI and gaming technologies.

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We are knowledge creators

We are more than a research agency—we are a knowledge collective dedicated to supporting innovation by creating a shared space for collaborative learning.

Through partnerships with academics and industry experts, we build and maintain a research repository that keeps us at the forefront of AI and gaming trends. This commitment to generating original knowledge positions us as subject matter experts, allowing ForgeAhead to contribute with cutting-edge perspectives to your innovation roadmaps. If you’re curious about our latest findings, we’d love to present them at your next Lunch & Learn. Send us a message to explore topics that would best support your team's needs.

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Latest Studies

Mapping Users' Mental Models:

Designing AI Systems for Lasting Engagement

Users develop mental models of AI systems through early interactions and XAI features. However, these models shift as users encounter unexpected explanations or system errors, leading to mismatched expectations that can cause misuse and churn. This study examines how mental models evolve across various AI applications (e.g., chatbots, recommendation engines) and identifies key patterns in user adaptation, feedback processing, and trust development. Findings reveal how users construct and adjust their understanding of AI systems over time and how this process affects trust, providing actionable insights for designing AI systems that foster lasting engagement.